What’s new in the homebuilding industry
August 18, 2020 — Announcement of a major real estate project in the borough of Saint-Laurent
February 4, 2019 — Real Estate Sector Survey - Montréal CMA
Confident in the Future, 18-34 Year Olds Want to Become Homeowners
Announcement of a major real estate project in the borough of Saint-Laurent
Montréal, August 18, 2020 – Trantor Realty is officially launching MONARC, a mixed-use real estate project in the heart of the borough of Saint-Laurent. MONARC comprises four towers from 6 to 13 storeys high featuring more than 650 residences, condominiums for sale and rent. The site in Saint-Laurent enjoys a prime location because of its proximity to shops, restaurants, green spaces and the imminent arrival of the REM Bois-Franc light-rail station, located 3.2 km away. The overall investment is estimated at $250 million.
“We are proud to present MONARC, a real estate project strategically located in the borough of Saint-Laurent and which features superb access to many services and different means of transportation: highways, métro, train and airport,” said Alexandre Bouhadana, President, Trantor Realty. “We have opted for a hybrid formula–sale and rental–to better meet the needs of our customers and we have already begun construction on the project’s rental component.”
Alan DeSousa, Mayor of Saint-Laurent, enthused: “We are delighted to welcome the MONARC project to Saint-Laurent at the intersection of Cavendish and Thimens boulevards. This is a highquality concept that stands out for its attention to detail and connectivity to its surroundings.” Mr. DeSousa added: “This large-scale project will make its mark on the urban landscape of this rapidly changing neighbourhood. MONARC will bring added value to the neighbourhood by creating a quality living environment for the people who will live there, and all in close proximity to highly popular municipal facilities, including the Du Boisé library and the Sports Complex. We wish MONARC the best of success!”
The MONARC project has a unique vision: a living environment at the centre of its residents’ world. Special attention will be paid to the contemporary architecture of the four towers, which has been entrusted to the Neuf architect(e)s firm. Several interior spaces, including the spectacular 18-foot-high entrance hall, were designed by Andres Escobar of the firm Lemay + Escobar.
“Having worked extensively in the hospitality industry for many years, the idea of creating a highly curated, self-contained unit came naturally,” Mr. Escobar said. “Lined with customized 2 built-in design elements and linked by a cohesive flow of well-appointed materials, each unit is both unique and highly functional. This same attention to detail carries into the open-concept amenity spaces, where customized design features in each space are linked by a palette of bespoke natural materials creating a seamless ebb and flow with a contemporary vibe.”
The MONARC project: overview
- $250 million investment
- 288,602 ft2 of land
- 126,000 ft2 outdoor common area including an amphitheater
- LEED Silver certification sought for all buildings
- Mixed-use residential project comprising:
- 4 residential towers of between 6 and 13 storeys
- 650 units – mix of condominiums and rental units
- 4 construction phases
- For each tower:
- 18-foot-high entrance hall, 3 elevators and smart parcel lockers
- Large windows
- 9-foot exposed concrete ceiling (ground-floor units; 10 feet on the top floor)
- Outdoor patio with barbecue and indoor pool
- Indoor parking and storage (extra $)
MONARC condominiums
- 246-unit condo tower
- Studio, 1-bedroom, 1-bedroom + den, 2- bedroom and 3-bedroom units
- 424 to 1,307 ft2 of living space
- Unit prices ranging from $208,000 to $610,000
- Features:
- Kitchens manufactured in Québec, built-in European-made appliances, large kitchen island and quartz countertops, engineered-wood flooring and wallmounted air conditioning
- Fitness room, yoga studio, owners’ lounge with kitchen and videogaming room
- Coworking spaces including audiovisual equipment, large conference room, two meeting rooms and table with workstations
- Green roof with wildflowers for butterflies and bees, edible-produce gardens and landscaped park
- Access to shared cars and outlets for charging electric vehicles
- Start of construction: spring 2021; delivery: spring 2023
MONARC rental units
- 199-unit rental tower
- Studio, 1-bedroom, 1-bedroom + den, 2- bedroom and 3-bedroom units
- 720 to 1,415 ft2 of living space
- Features:
- Kitchen island and quartz countertops and wall-mounted air conditioning
- Gym, indoor pool and reception room
- Construction under way, delivery: summer 2021
Location features
- Intersection of Thimens and Cavendish boulevards
- Close to:
- Marcel-Laurin Park, a beautiful urban green space with several sports fields and access to a wooded area of over 15.44 ha, as well as a 2.1-km walking trail leading to Bassin de la Brunante park
- The new Bourbonnière Park, which features, among other amenities, an outdoor swimming pool and a playground for children
- Saint-Laurent Sports Complex, YMCA, Raymond-Bourque Arena and Du Boisé municipal library
- Place Vertu shopping centre, as well as numerous neighbourhood shops, restaurants and businesses
- Quick access to major arteries – highways 13, 15 and 40
- Less than 5 km from Montréal–Trudeau International Airport
- 20 minutes from downtown Montréal
- 3.2 km from the future REM Bois-Franc light-rail station
Developers: Trantor immobilier
Jadco Corporation (rental units only)
Partners: Neuf architect(e)s
Lemay + Escobar
About Trantor Realty
A leader in investment and in property management for the last ten years, Trantor Realty owns rental properties in Atlanta and Cancun and is currently developing various projects in Montréal, including the Monarc project. The group is also an investor in phases 1 and 2 of the Équinoxe Marc Chagall project (Côte Saint-Luc).
About Jadco Corporation
Jadco Corporation is a well-known family-owned business that has gained a solid reputation in the real estate sector in the Greater Montréal Area. Jadco’s strengths lie in its commitment to excellence in building exceptional living and mixed-used environments. Its diversified portfolio comprises luxury residential, upscale rental and mixed-used projects such as Paton1, Quintessence and Équinoxe.
Sales pavilion
2900, boul. Thimens (coin Cavendish)
Ville Saint-Laurent, QC, H4R 0C9
T: 514 600-8855
info@monarccondos.com
www.monarccondos.com
Preferably by appointment
Starting August 24:
Monday to Thursday: noon to 7 p.m.
Friday: closed
Saturday and Sunday: noon to 5 p.m.
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Source : MONARC
Information: Josée Massicotte
joseemassicotte@gmail.com
514 388-0169 / 514 915-0511 (cell)
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Real Estate Sector Survey - Montréal CMA
Confident in the Future, 18-34 Year Olds Want to Become Homeowners
Version PDF — February 4, 2019
Regarding the 18-34 age group:
Intentions to purchase within the next five years
- 50% intend to buy a property within the next five years
- 55% would prefer to live in a city centre under certain conditions
- 11% are considering buying a property as an investment
Purchases made in the last five years
- 73% obtained a mortgage the first time they applied
- 28% used the HBP as the main source of their down payment
- 21% opted for a condominium and 52% for a single-family home
Montréal, February 4, 2019 - The Association des professionnels de la construction et de l’habitation du Québec (APCHQ), the Québec Federation of Real Estate Boards (QFREB) and the Fonds immobilier de solidarité FTQ released the results of a survey conducted by the firm Léger. Last fall’s survey focused on buying and selling intentions in the real estate sector. It reveals that in the Montréal CMA, 50% of the 18-34 age group intend to buy a property within the next five years. This is higher than the provincial rate for “millennials”, which reached 46%.
The single-family home is the first choice of young buyers
Strong job creation in the Montréal CMA has given future buyers confidence, especially for the 18-34 age group. While 26% of all households in Greater Montréal intend to buy a property within the next five years, this rate rises to 50% among 18-34 year olds. The goal of young adults is to buy a principal residence (83% have the intention to buy) and 58% dream of a single-family home. In fact, 52% of those who had bought in the last five years opted for this type of property. Those who did not buy this type of housing turned to small, affordable condominiums. As a result, more young adults chose condominiums (21%) than those who first intended to do so (17%).
Most young households (59%) would choose an existing property, since they are perceived as less expensive than a new property. The majority of “millennials” (70%) intend to renovate and expect to spend an average of $15,200.
“The Montréal market offers a variety of products that cater to several categories of buyers. According to our condominium construction partners, young people are disciplined. For their first purchase, they opt for a smaller, less expensive unit, which allows them to build their capital. A few years later, they sell for profit and then reinvest in a larger unit that better meets their needs. Condominiums can be seen as a great springboard for 18-34 year olds,” stated Normand Bélanger, President and CEO of Fonds immobilier de solidarité FTQ.
A sign that the economy is doing well: 11% of the 18-34 age group in the Montréal CMA intend to buy as an investment, although this rate is a little lower for Québecers as a whole (9%). In the Montréal CMA, members of generation X age group (35 to 54 years old) show the greatest interest in investing as 14% want to buy to rent out.
“The popularity of investments in rental properties is fuelling the vitality of Montréal's real estate sector,
but also raises the fact that home ownership remains problematic more than ever. APCHQ believes that
measures can be taken to help young families realize their dream of buying their first home,” stated Paul
Cardinal, Manager of the APCHQ Economic Department.
Open to city life, yet a strong attraction for the suburbs
According to the 2018 survey, 55% of the 18-34-year-olds in the Montréal CMA intending to buy a property
within the next five years would choose the downtown core rather than a suburb under certain conditions,
including: more affordable prices (30%), improved accessibility of services (18%), better public
infrastructure (13%) and larger dwellings (14%). However, once established in the suburbs, 60% of
“millennials” would not return to the city centre.
Realistic buyers and opportunistic sellers
According to median prices published by the QFREB1, the Greater Montréal's real estate market is the most
expensive in Québec, but the region is vast and potential buyers can find the home that suits their budget.
For example, 49% of households in the Montréal agglomeration made a down payment of more than 20%
of the cost of their property, and 17% of households made a down payment of more than 50%. Accelerated
payments are also popular. According to the 2018 survey, 32% of households in the Greater Montréal area
repay their mortgage every two weeks and 10% every week. Among 18-34 year olds, 73% state that they
obtained a mortgage on their first application. Personal savings is the main source of funds for the 18-34
age group (49%), followed by the Home Buyers’ Plan (HBP) at 28%. Four per cent of young buyers used a
loan from a family member or friend as their main source of a down payment.
In this market where many households have the capacity to buy, the survey, which also measured
intentions to sell, reveals that only 6% of homeowners intend to sell their property within the next year.
“Demand in the Montréal market remains very strong at a time when it is more to the advantage of sellers,
both for single-family homes and condominiums. The strength of the market is due in particular to strong
job creation, a historically low unemployment rate and the high level of consumer confidence,” pointed
out Yanick Desnoyers, Manager of the QFREB's Market Analysis Department.
Other findings
- 18-34 year olds want to buy larger properties than their current home in 72% of cases. For the 55 and older age group, the majority (55%) want to buy a smaller property.
- Nearly one third (29%) of the 18-34 age group want to build their property.
- Of the respondents intending to purchase a property within the next five years, the three most important selection criteria, excluding the price, are:
- proximity to services (shops, restaurants, hospitals),
- neighbourhood safety,
- distance from the workplace.
- 58% of homeowners aged 18 to 34 pay a monthly mortgage payment of less than $1,000.
- 28% of households who purchased in the last five years in the Montréal CMA chose a condominium, the highest rate in Québec.
- 34% of households who bought in the last five years plan to keep their property for five years or less.
- 26% of households in the Montréal CMA who will sell their property in the next five years will then rent a property. For those 55 and over, this rate rises to 43%.
1 QFREB Barometer - Residential Market, Fourth Quarter 2018
About the APCHQ
Founded in 1961, APCHQ is a private, non-profit organization that seeks to develop and enhance the
professionalism of its 18,000 corporate members, which belong to 14 regional associations. Through
technical, legal, administrative and training services as well as government and public interventions,
APCHQ helps its members improve their skills and succeed in a highly competitive environment.
Furthermore, ACPHQ is mandated to negotiate the renewal of collective agreements on behalf of 14,500
employers in the residential construction sector.
About the QFREB
The Québec Federation of Real Estate Boards (QFREB) is a non-profit organization representing the
province’s 8 real estate boards and their nearly 13 000-member real estate brokers. Its mission is to
support Québec’s real estate boards in order to defend, protect and promote the interests of real estate
brokers through the provision of services in the areas of professional practices, public affairs and market
analysis. The QFREB is guided by an approach centred on collaboration and resource sharing.
About the Fonds immobilier de solidarité FTQ
Created in 1991, the Fonds immobilier de solidarité FTQ promotes economic growth and employment in
Québec by strategically investing in profitable and socially responsible real estate projects in partnership
with other industry leaders. The Fonds immobilier backs residential, office, commercial, institutional and
industrial projects of all sizes across Québec. As of May 31, 2018, it had 46 projects worth $2.9 billion in
progress, 50 properties under management, 2 million square feet of land for development and $76.3
million allocated to affordable, social and community housing. The Fonds immobilier is a member of the
Canada Green Building Council.
fondsimmobilierftq.com
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1 “What are the proportions accounted for by non-residents (“foreign investors”) and immigrant households on the Greater Montréal
real estate market?” Housing Market Insight — Montréal CMA, Canada Mortgage and Housing Corporation, October 2018.
For more information:
Emilie Hermitte
APCHQ
Cell.: 514 237-7096
emilie.hermitte@apchq.com
Jacynthe Alain
Québec Federation of Real Estate Boards
Tel.: 514 647-8249
jacynthe.alain@fciq.ca
Josée Lagacé
Fonds immobilier de solidarité FTQ
Tel.: 514 847-5710
jlagace@fondsimmobilierftq.com
Methodology
The web survey was conducted between October 4 and 19, 2018 from a representative sample of 6,931 French or
English-speaking Québec residents, aged 18 or over. In order to be eligible, respondents had to be responsible (or coresponsible)
for paying the mortgage or rent of their residence. Quotas were established according to the region:
3,935 respondents came from the Greater Montréal area, 1,315 from the Greater Québec City area while 1,681 came
from other areas of the province. In addition, the 18 to 34 target age group was “oversampled” and age-group quotas
were established in order to be able to perform a generational analysis. Using data from Statistics Canada, the results
were weighted according to age, regions, gender, language spoken in the home, education and presence of children
in the household to ensure a sample representative of the entire study population.
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